Idea validation and launch
We test demand and the competitive landscape before significant investment, define the monetisation model and set out a phased launch plan with the associated risks.
Start-upStrategic, operational and IT consulting
We bring order where a business has outgrown manual control
Heras Consulting breaks a business down into processes and rebuilds it to run without constant oversight — from validating the idea through to profitability and sustained growth.
01
Processes and operations
Assess, streamline, automate
02
Sales and loyalty
Build, measure, grow
03
Launch and scale
Validate, launch, scale
The problem is rarely your people. It is almost always the processes that were never built
As a company scales, the informal ways of working stop holding. Tasks stall, costs outpace revenue, friction builds inside the team and customers quietly leave. We do not look for someone to blame — we identify where the system breaks down, then close those gaps with automated processes, clear rules and documentation.
01
The business started scaling and manual control broke down
02
Tasks stall, deadlines slip and no one holds accountability
03
Costs are outpacing revenue
04
Disjointed communication and reporting, friction inside the team
05
Customers are not returning, complaints and negative reviews keep rising
06
New ideas and products launch, but the market does not take them up
Where we come in
The starting point is your business as it stands today
01
Early-stage business or project
When the idea is there, but the route to market is unclear and demand is still unproven.
- Idea validation: market and customer response, competitor and environment analysis
- Positioning and branding for the product or company
- Monetisation strategy and potential revenue streams
- Risk management: scenarios, mitigation and contingency planning
- Launch planning and the transition into day-to-day operations
- The minimum viable team at launch, with scenarios for scaling or automating it
- Marketing campaigns: launch phases and rollout
- Customer communication pre- and post-sale
- Process documentation and working instructions
02
Scaling and growth
When the business is working and growing, but conditions shift faster than it adapts and what once worked no longer delivers.
- Identifying the real constraints: what is holding scaling back
- Audit of operational and commercial processes at the bottlenecks
- Prioritisation: where to start for the highest impact
- Selecting the most effective tools and routes to resolution
- An implementation plan with owners and metrics
03
Resolving problems that already cost you
When there are live issues that need to be resolved.
- Unplanned cost growth
- Disjointed communication and reporting
- Friction inside the team and unclear lines of accountability
- Certain products are not selling
- Customer churn
- Negative reviews and a high volume of complaints
04
Targeted engagements
When you need one or several specific services rather than a full project.
- Customer communication and support
- Automation of existing processes
- Introducing AI tools into the team's workflow
- Audit of existing software
- Software development and support
- Developing and launching advertising campaigns
- Branding and positioning
- Customer journey mapping
- Designing and launching a loyalty programme
Services
What we do and where we add value
Business process design
We map processes as-is, eliminate duplication and gaps, assign clear accountability and build a structure that holds as the business grows.
OperationsProcess automation
We identify the routine worth automating, select tools that fit the task and the budget — from straightforward integrations to AI solutions — and oversee the rollout. The more processes you automate, the lower your operating costs.
OperationsAI readiness audit
We review the team's day-to-day work and determine where AI will deliver measurable time savings and where it will not justify the spend. You receive a shortlist of processes ready for automation, each with an expected impact and implementation priority.
AIAI implementation
We select and configure tools around a specific process, integrate them with your existing systems, train the team and document the rules of use. The payback case is built before implementation begins.
AIFull business process audit
We audit the business as a whole or individual departments to surface problems and weak points. You receive the findings and a set of resolution scenarios. The decision on what to act on remains yours.
OperationsBuilding a sales function from scratch
From structure and roles through to scripts, CRM and the incentive scheme — including a hiring plan and the metrics the function is measured against.
SalesEnd-to-end loyalty programmes
Mechanics, the economics of points or discounts, segmentation, rules for building the customer base, communication, platform selection or development, and launch. We model the financial case so the programme generates return rather than simply giving value away.
LoyaltyA customer journey that converts
We build the customer journey map, trace the actual path stage by stage and touchpoint by touchpoint, pinpoint where customers drop off and specify what to change at each point.
Customer experienceCustomer communication and support
Communication strategy pre- and post-sale, response standards, complaint and review handling, win-back scenarios. We deploy AI assistants where they reduce the load on the team without compromising service quality.
ServiceMarketing campaigns
From concept and messaging through to channels, budget and launch phases — with the success criteria agreed in advance.
MarketingBranding and positioning
We research and articulate what sets you apart as a brand, and speak to your customers to understand what genuinely matters to them. You receive brand guidelines ready to apply across communication, campaigns and sales.
BrandProduct and business analysis for software
We work on the client side: discovery, stakeholder interviews, as-is and to-be process mapping, functional and non-functional requirements, MVP scope, user stories, integrations and data architecture.
SoftwareDevelopment oversight and vendor selection
We prepare the business requirements document and a technical specification you can take to vendors or build against in-house, then support vendor selection and governance of the development process.
SoftwareSoftware development
We analyse the requirement and shape a solution built around your business, then deliver the software end to end.
SoftwareInstructions, policies and documentation
We move knowledge out of individuals and into documentation: policies, instructions, onboarding materials and the knowledge bases AI assistants draw on — so your processes hold regardless of who is in the role.
OperationsAI in day-to-day operations
AI does not fix chaos — it accelerates it
A tool is no substitute for a process. We first establish how the function actually operates and strip out what is unnecessary — only then do we introduce AI. That way it frees up the team's time rather than generating new work.
AI readiness audit
We review the team's day-to-day work and determine where AI will deliver measurable time savings and where it would simply add cost. You receive a shortlist of processes ready for automation, with the expected impact.
Tool implementation
We select solutions that fit the process and the budget, then configure and integrate them with your systems. The payback case is built upfront, not in hindsight.
Team enablement
We show the team how to apply the tools in daily work and leave behind instructions and rules, so adoption holds well beyond the first month.
An exclusive format
A C-level executive for exactly the hours you need
A senior director costs as much as several specialists, and few businesses need one every day. Yet the role is decisive at launch and through periods of change. Companies are typically left with two options: forgo the senior hire and accept weaker execution, or hire and commit many times the cost of an average employee to a single role.
We offer a third option: the expertise you need at a fraction of the cost. We take on the C-level role for a defined period — building the function, setting the strategy, establishing the processes and handing them over to your team.
Fractional COO
Chief Operating OfficerProcesses, org structure, team, planning, governance, delivery and policies. The business starts running without the founder steering day to day.
Fractional CMO
Chief Marketing OfficerPositioning and branding, communication channels, campaigns and vendor management. Marketing gains a plan and metrics in place of scattered spend.
Fractional CTO
Chief Technology OfficerProduct requirements, technology and vendor selection, quality assurance and delivery timelines. Technical decisions sit with the business, not the contractor.
Fractional CRO
Chief Revenue OfficerTeam structure, CRM, incentive schemes, hiring and onboarding. Sales becomes a repeatable system rather than one individual's network.
In-house executive vs Fractional executive
In-house executive
- A full salary every month, regardless of workload
- Open-ended, with a difficult and costly exit
- You carry both a senior salary and the specialists beneath it
- A hiring mistake costs months and budget
Fractional executive
- You pay for agreed hours against a defined scope
- A fixed engagement period — typically from three months
- Only mid-level managers and specialists remain on payroll
- Senior expertise arrives immediately and works to the result
01Scope and timeline
We agree the objectives and the hours committed — in total or per month.
02Diagnostics
We assess how the function performs today and where it loses value, then set measurable objectives.
03Delivery
Building the plan to meet those objectives: tool selection, metrics, role allocation across the team, and performance review against results.
04Handover
Processes, documentation and training. From there your team runs the function, and we return for new objectives.
Core strengths
From zero to result
Loyalty programmes
The full cycle: from the business case, mechanics and economics through to build, launch and customer communication.
Software
Audit of existing systems, business requirements and technical specification, development and launch.
Sales functions
Structure, processes, people and metrics — a system that runs without manual oversight.
Marketing campaigns
From concept to launch, with success criteria agreed upfront and performance analysis on completion.
How we work
From first conversation to a working system
01
Introduction and diagnostics
We work through the situation: what performs, what hurts, what the numbers show. We form hypotheses around causes rather than symptoms.
02
Analysis and recommendations
We map processes and bottlenecks, prioritise by impact against cost of implementation, and set out specific solutions with a phased rollout.
03
Implementation and launch
We deliver the changes alongside your team: pilot, refinement, scale-up and review of results.
04
Handover and support
We hand over instructions, policies and metrics, and train the team. Ongoing support thereafter if required, until the system becomes routine.
Engagement models
Choose the scope that fits your needs
Consultation
One session or several, focused on a specific question, followed by written recommendations.
Project
A defined scope with clear objectives, boundaries, timelines and deliverables: an audit, a strategy, the launch of a function.
Retainer
Monthly work with your team: implementation, metric tracking, performance analysis and reporting, course correction.
Fractional role
We take on leadership of a function for an agreed scope, hours and duration.
Ready to begin?
Tell us about your business
Leave your details and we will be in touch to arrange a meeting — to discuss your requirements, work through the situation and agree the way forward.
Or reach us directly:
Emailsale@heras.com.ua
Strategic, operational and IT consulting · Ukraine